Mad Perros Japan
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2018
Agency: Pocko
-
2018
Agency: Pocko
The name of the restaurant (Mad Perros Pizza) has nothing to do with the food but is a reflection of the ethos of the client who is Japanese, not Mexican!
A week in Japan is like ending up swallowed in a space-time bubble where everything is insanely perfect!
A week in Japan is like ending up swallowed in a space-time bubble where everything is insanely perfect!
Capturing this ethos meant expressing a love of pizza and rock-n-roll but with a kid-friendly vibe that was also cool enough for young adults too.
Through the mural, I wanted to represent the true essence of the Mad Perros project, a company that does not just sell pizza. There is a real concept and philosophy behind it all and I think I was able to capture this and illustrate that vision on the walls.
In between all the painting, we took lots of breaks to bathe in the onsen, eat soba and party hard ‘Ichiro Kono’ style. It was gratifying to see the final product finished and Mad Perros Pizzeria is the perfect mix of ‘kawaii’ and cool.
Arigato ︎