Nike React
Agency: Pocko

Nike teamed up with athletes and artists to create a perfect way to explain how the react shoe makes somebbody feel. With a mix of film and colorful animation what better way to show soft, spongey and springy the react trainer is.
I had the pleasure to team up with the Portuguese football player Andre Silva, recreating his fantasies and mines. Nike React technology works for real and here what I did for them. I curated Art direction, illustration and animation.

© Marco Oggian 2023