In this 2018 rebranding I didn't want to insert any logo or icons, just the word “Pizza”.
Pizza is a typical Italian dish and I am a typical Italian boy.

I identified myself as a “Creative Designer” which basically means nothing!

The pizza identifies me because it is universal, everyone likes it and is the subject of international polemics and criticism. Pizza is round, it is the same from any point of view, so is the business card with the mirrored inscription "pizza". When I give a client my business card, he's always surprised and smiles, just like when we get a nice freshly baked pizza. Among other things, the business card can be used as a glass coaster so, while we eat our pizza, we also drink a nice cold beer, which never hurts.

© Marco Oggian 2023